Brand Identity

Brand identity is the part of a business that speaks before you do. Logo, colour, type, tone. And how it all fits together, and how it holds up everywhere it shows up.

brand work

Oramira

Developments

A full brand identity built from the ground up. Logo, color system, typography, and usage rules. everything Oramira needed to show up consistently from day one.

  • a brand built from scratch. one that communicated trust, quality and ambition without relying on generic real estate clichés. a new boutique approach to an existing industry.

  • we developed a full brand identity. logo, icon, color palette, typography and a complete usage manual for digital applications. every decision was deliberate. deep greens for trust and growth, warm off-whites for approachability, a serif typeface for credibility.

  • a complete, ready-to-use brand system. Oramira launched with a consistent visual identity across every touchpoint. nothing improvised, nothing inconsistent. a brand that looks like it has always existed.

brand work

Owl's Wise Eyes

Educator

A rebrand for Owl's Wise Eyes, a children's learning brand with a loyal following and an outdated identity.
The new logo centres on an illustrated owl, hand-painted, soft-edged, and full of personality. Paired with a vibrant six-colour palette and a confident typographic mark.
Designed to grow with the business across print, packaging, and digital.

Colorful owl-shaped enamel pin with large eyes, perched on a green fabric background.
Colorful watercolor illustration of an owl with large eyes, perched on a branch.

The rebrand centred on making Owl's Wise Eyes feel as distinct as the business itself. Warm, curious, and built to grow with everything Nicoletta was planning next.

01
Illustration

02
Colour System

03
Typography

Colorful poster featuring a cartoon owl with large eyes and vibrant feathers leaning against a textured wall and brick surface.
Instagram profile page of Owl's Wise Eyes, featuring a cartoon owl logo, with posts including books, an owl illustration, and a mug with the owl's logo.
Watercolor illustration of an owl with large eyes, pink and gray feathers, and a yellow beak, centered on a yellow circle with a peach background.
A spiral notebook with the phrase "Owl's Wise Eyes" in blue text on the cover, featuring an illustrated watercolor owl with big eyes and colorful feathers, on a light textured background.
Pink and blue coffee mugs featuring a colorful owl illustration with large eyes, and the blue mug has the text "Owl's Wise Eyes".